![]() University of Georgia – The defending College Football Playoff Champions can boast an average of $56,000 in personal brand deals for its players.Oklahoma University – Sooners starts are averaging $64,000 in NIL deal valuation.University of Michigan – Wolverines players can earn an average of $65,000.Here’s a look at the rest of the top 5 schools: Aggies players earn an average of $85,000 in off-field partnerships, sponsorships, and brand deals. ![]() Looking at America’s top ten college football teams from the AP Top 25, we can reveal that the number one school for player NIL valuation (based on average earnings across the team) is Texas A&M. Richest College Football Programs by NIL Valuations Here’s how the rest of the top 15 players net out: The hype around Robinson in 2022-23 has earned him a NIL valuation of $1.7 million. Robinson rushed for over 1,000 yards and 11 touchdowns last season as a sophomore. Bijan Robinsonīijan Robinson is one of the most highly touted running backs heading into the season. Smith-Njigba’s electric play on the field has earned him a variety of NIL deals reportedly worth $1.7 million. Smith-Njigba propelled himself into the spotlight after winning Offensive MVP in the 2022 Rose Bowl. Williams looks to continue to capitalize on Southern California’s hot sponsorship market. His potential after a strong freshman year generated $2.4 million in NIL revenue. Williams is already on pace to drastically outperform his freshman stats from last season. Caleb WilliamsĬaleb Williams transferred to the USC Trojans, following his coach Lincoln Riley. This has propelled him to a $2.5 million NIL valuation. Stroud also broke the OSU record for most passing yards in a single game. ![]() CJ StroudĬJ Stroud came off a strong 2021-22 season, leading the Ohio State Buckeyes to a Rose Bowl title. Bryce Young saw his value rise in 2022 after winning the coveted Heisman Trophy the previous season. Young has a total valuation of $3.2 million in NIL deals. Bryce YoungĪlabama Crimson Tide quarterback Bryce Young is the highest NIL earner this year. Below is a breakdown of the top 5 earning players. This analysis shows how much each player could be earning for the current season. We analyzed the top 15 ranking college football stars (according to ESPN). We dove into the numbers to see how much players earn and determine the highest paid college athletes. From sponsorship deals to paid social media posts. Today, college athletes are allowed to cash in on their name, image, and likeness in a variety of ways. The NIL (name, image, likeness) was ultimately born from this ruling. This changed last in June 2021, though, when the Supreme Court ruled that the NCAA could not restrict “education-related payments” to athletes. The NCAA has long-prohibited its athletes from earning financial compensation during their college careers.
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